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DIGITAL CONTENT
OBJECTIVE
Highlight Boursin as the in-home, adult-focused go-to cheese for entertaining guests. Provide tips & tricks and include an influencer as the class instructor.
SOLUTION
We created a one-of-a-kind 360° program for Boursin which included a custom destination with videos online class, and a Pinterest board.
ROLE:
Oversaw: creative strategy, influencer program, creative production (photo, video, design)
BOURSIN
The Busy Gal's Guide to Pin-Worthy Parties
PLUM
Plum Organic's Nutrition Classes
OBJECTIVE
Increase brand awareness, engagement and favorability in parents
SOLUTION
We created a first-to-market series of online nutrition classes – aligning the brand with celebrity moms and influencers promoting Plum's key messages.
ROLE:
Oversaw: creative strategy, influencer program, creative production (photo, video, design)
TALENTI
Talenti Entertaining
OBJECTIVE
Generate awareness of Talenti’s flavors, while educating the B+C audience on Talenti’s authentic ingredients.
SOLUTION
Highly stylized lifestyle content showcased authentic and inventive ways to incorporate Talenti Gelato flavors into entertaining moments.
ROLE:
Oversaw: creative strategy, creative production (photo, styling)
SHERWIN WILLIAMS
OBJECTIVE
Drive millennial awareness and consideration of Sherwin-Williams paint for their home projects and their ColorSnap Visualizer app.
SOLUTION
B+C tapped into our audience’s love of color & home renovation to concept and design “Discover Your Color” – a highly-visual guide showing you how to use color psychology to transform areas in your home.
We also created the "Handy Girl's Guide" , part life-hack, part adulting guide to upgrade and personalize your home.
ROLE:
Oversaw: creative strategy, creative production (photo, video, design)
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