top of page
PROJECT FORMATS
Clients came to Brit + Co for branded content because of our engaged audience, beautiful aesthetic and our ability to authentically integrate a brand's product & messaging.
I managed an incredibly talented team of art directors, photographers, and production assistants. I oversaw all custom digital content being produced for clients including: articles and guides on brit.co, tabletop and lifestyle videos, and all social & marketing assets. I was a part of pre-sale strategy, client KOC, pre-production planning, production, and edits/reviews with clients.
.jpg)
EXPERIENTIAL
Brit + Co brought the digital magic to life by creating experiential events that allowed our readers to get inspired, learn a skill, create something, and share the experience.
Formats of events included intimate blogger events, creative classes, conferences, artisan markets, and more.
I helped lead the ideation, strategy, and production of all experiential marketing at Brit + Co from 2014-2019. I worked with our creative team to concept the events and oversaw producers & third party teams on execution to ensure flawless delivery. I managed timelines, budgets, and worked directly with clients starting from their activation pitches to final execution.
TV BROADCAST
Our CEO of Brit + Co, Brit Morin, was frequently a guest on morning shows such as Good Morning America, Today Show, Rachel Ray, and Build.
I helped lead the brainstorms and manage execution of the projects for each segment. I worked directly with the show's producer to ensure they had all talking points, materials, and final projects.
I also worked with our video team on all of the FB live streaming videos at our events.
Celebrity Partner
At Molekule, we partnered with Design Expert, Bobby Berk, to highlight the importance of air quality and design in the home.
I led the contract negotiations, project management between departments, campaign concept, and execution.
This was a 360 6-month campaign consisting of a photo and video shoot to capture assets for ads, emails, landing page, press release, and social promotion.
bottom of page