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EXPERIENTIAL
#CREATEGOOD
B+C created an instagrammable 5-day pop-up experience in NYC filled with speaker panels, workshops, hands-on projects, photo ops, sampling, live performances, and more. With themes ranging from Wellness, to Style, to Hustle, we encouraged and inspired women to take their passions and turn them into real action.
Speakers included: Misty Copeland, Shantelle Martin, Allison Williams, Sarah Michelle Gellar, Phoebe Robinson, Marie Kondo, Jewel, Jennifer Hymen, + more!
Sponsor Activations: Lyft, Allstate, Bed Bath & Beyond, Disney, Don Julio, Kia, Sorel + more!
2017
We took over a 6k sq ft American Apparel space on Broadway in Soho and completely transformed it into a colorful interactive playground.
5 open days + nights / 10k+ attendees / $1 million in sponsor revenue / 40 speakers / 12 branded activations / 30+ pieces of digital content
2018 Digiday Publishing awarded us with:
"Best Experiential Marketing Campaign" for the Lyft Arcade and "Best Live Event" nomination for #CreateGood overall
2018
We partnered with Oath, a Verizon Company, to bring #CreateGood NYC to life at the Build Series Studios. We hosted a live audience each night to watch our livestream programming.
REMAKE
Re:Make SF 2013 - 2016
Brit + Co's annual Re:Make festival was hosted at iconic Fort Mason, a 50k sq. ft warehouse in SF. The event focused on the theme of empowering women to be their best, most creative, and confident selves. The first day consisted of a female-led summit with over 500 people. The second day presented a maker faire and festival with over 100 artisan stalls, 15+ sponsor activations, hands-on creative workshops, and beautiful photo ops.
Speakers included: Tyra Banks, Brene Brown. Sophia Amoruso, Melanie Whelan, Katia Beauchamp, Michelle Phan, Michael Mina, Randi Zuckerberg, Emily Henderson to name a few!
Sponsor Activations: Target, Crayola, Michaels, Jo-Ann, Hallmark, Forever21, Weebly, Savers, IZZE, + more!
HOLIDAY HOUSE
Holiday House SF 2014 - 2017
B+C Holiday House was a modern-day wonderland home to a curated shop of maker-made products, hands-on DIY activations, enriching workshops, immersive art installations, Insta-worthy photo backdrops, and, of course, Santa
2017 Results:
7.1K+ Attendees across two weeks
384K+ Social Reach
4.4K+ DIY Projects Made
45 Mins Average Time Spent in Holiday House
Brand Activations: Method, Jo-Ann, Fujifilm, NBC, Bailey's, Fancy Feast,
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