Associate Director, Partnerships & Innovation

HelloFresh   |   August 2022 – Present

• Currently overseeing Affiliate, Partnership Media, Mobile App Acquisition channels along with driving new innovative growth partnerships with our portfolio of brands including HelloFresh, Factor, Green Chef, and Everyplate.

 

HEAD OF PARTNER MARKETING

Molekule   |   August 2021 – August 2022

• Leverage data and insights to build and execute 360 integrated partner marketing campaigns and activations end-to-end across a multitude of owned, paid, and partner marketing channels.

• Seek, build, and execute strategic partnerships and co-marketing opportunities across a wide range of verticals. 

• Manage external PR & Affiliate agencies to execute and measure campaigns to hit quarterly goals.

• Manage and execute celebrity and influencer campaigns

 

PARTNER MARKETING MANAGER

Molekule   |   May 2020 – July 2021

• Oversaw affiliate & publisher partnerships driving over $4M in channel revenue.

• Evaluated and managed new inbound brand partnership opportunities

• Owned and managed the day-to-day relationships, operations, and performance tracking of new and existing partnerships to drive business results

 

BRAND MARKETING MANAGER

Marine Layer | 2019 - 2020​​

• Managed Brand Marketing team consisting of copywriter, marketing coordinator and partnership associate. 

• Created project briefs & creative timelines for each product launch, seasonal marketing initiative, and brand marketing campaigns. 

• Planned & executed Marine Layer's largest and most successful event to date.

• Ran all external partnerships including social giveaways, product collaborations, non-profits. 

• Cross collaboration work with merchandising, retail, design, planning teams.

• Initiated & ran first affiliate program at Marine Layer 

• Oversaw our influencer marketing and PR efforts

 

DIRECTOR, CREATIVE PRODUCTION + EXPERIENTIAL MARKETING

Brit + Co | 2018 - 2019

• Oversaw creative production initiatives at company: photo, video, design, experiential

• Collaborated cross functionally with Sales, Marketing, Editorial, Design teams to develop year-long content strategy goals + execution of them

• Orchestrated moving pieces of all custom branded projects with budgets ranging from $30k-$750k

• Led creative strategy, concepting, and execution for all custom experiential activations and creative services. Managed budget, timeline, producers & third-party vendors

• Responsible for creative quality control of content by providing pre-production & on-set creative direction to art directors & producers resulting in assets that met client objectives

• Produced Brit Morin appearances on morning show segments for Today Show, Good Morning America, Build Brunch, Rachel Ray

 

 

BRANDED CONTENT MANAGER + EVENTS PRODUCER

Brit + Co | 2017 - 2018

• Led development and execution of strategic marketing campaigns for clients

• Managed campaigns from pre-sale concept phase to post-sale execution for brands such as: Target, Sephora, Disney, Kia, Sherwin Williams, Lowe’s, Method

• Created and implemented new project management process & workflows to ensure efficiency of team’s time, resources, and seamless communication between departments

• Liaison between account managers & creative producers by translating sales objectives into actionable tasks for creative team

• Managed team of 5 creative content producers to create impactful content across all brand platforms including digital, social, email, experiential.

 

SR. ACCOUNT MANAGER, BRAND PARTNERSHIPS

Brit + Co | 2013 - 2016

• Acted as the center hub for entire sales team working closely with sellers, marketing, brands, agencies, ad operations, and finance for proposals and campaign fulfilment

• Hired, trained, and managed a team of 6 digital planners & account managers

• Supported multiple sellers in responding to RFPs by generating proposals & pitch decks

• Managed all aspects of campaigns from proposal through account management through invoicing

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